Little by little Facebook really is kicking for more income this year. ‘Cause for now, a new advertising product which states “sponsored stories,” plans to pull content out of members posts for use in advertisements that will appear on their friends Facebook pages.
A new advertisement designed to build brand buzz that will draw on Facebook’s “like” and “check-in” features, which site members can use to comment on restaurants, Web sites, events, products and other items they interact with throughout their day. Facebook plans to pull content from those dispatches to display in “sponsored story” segments that will show up in the site’s right rail, where it often displays ads.
No one can choose. A marketing video Facebook made to promote its new offering shows a user’s name, profile photo and comments about Starbucks appearing in a “Sponsored Story” ad for the coffee shop chain, which is the annoying part.
A Starbucks representative was not immediately available for comment. The day Facebook began rolling the offering out to its clients which identified Coca-Cola as one of the program’s inaugural advertisers.
One Facebook engineer says, “What they let advertisers do is take these word-of-mouth recommendations and promote them.” He Added, “We wanted to give a way for application developers, page owners, place owners to be able to promote their content that’s as core to the user experience as the news feed.”
This is another one great privileged for all restaurants, Websites, events, companies, enterprise etc. to
promote their product and services. Nice step Facebook.